Centuries pass, one after another generations change, mores and only one thing in our life remains unchanged - the desire of women to stay as long as possible. And if in ancient times various potions and elixirs were used for these purposes, now they have come to take their place.
What modern women trust cosmetic companies? The magazine Forbes decided to look into this, making a rating of the most popular cosmetic brands.
1 Olay
Procter & Gamble, with its series of cosmetics under the brand name Olay, turned out to be the leading leader in the beauty industry. The products are so much liked by customers that for the second year now it has been the most sold in the world, bringing the company a profit of 11.8 million dollars. For more than 60 years, Procter & Gamble has been pleasing consumers with a wide variety and excellent quality of its products. And although the products of the Olay brand can not be called cheap, but it is 100% worth the investment.
2 Avon
The promising company Avon quickly broke into our lives about 10 years ago, immediately taking a leading position in the cosmetic market. No modern woman can resist her affordable prices, wide assortment, colorful catalogs and, of course, attractive offers. Originating 125 years ago in America, this fifth largest cosmetic company in the world successfully sells its products in 140 countries. Her profit is estimated at 7.9 million dollars.
3
The honorable and world-renowned French company L’Oreal has not lost its popularity for 100 years, being a leading player in the cosmetics and perfumery industry. In its range of more than 500 items, including perfumes, decorative cosmetics, hair care products and more. The profit of the company is 7.7 million dollars.
4
The American cosmetics company Neutrogena was born in 1930. Creating its products, the company takes into account the preferences and characteristics of men and women, implements the development of years of research, based on an impressive experience. Due to its excellent quality, dermatologists from various countries of the world recommend it and gladly buy grateful clients. All this provided the company a profit of 6.2 million dollars.
5 Nivea
The products of this German company were among the first to enter the domestic market, among other foreign companies. And immediately gained enormous popularity. In native Germany, Nivea products have been loved since the company was founded in the late 19th century. Since then, it has consistently earned $ 5.6 million annually.
6
The French company Lancome appeared in the arena of the global beauty industry in 1935. The basis of the brand name was the name of one of the French castles, to the depth of the soul impressed by its beauty the founder of the company Arman Ptizhan. A symbol of the company became roses, like those that grew around the castle. Since 1964, Lancome has been run by L’Oreal. Brand profit is estimated at 5.7 million dollars.
7 dove
The history of the company Dove began in 1956 with the invention of a unique soap without alkali, which received great demand from people with sensitive skin. Since then, the brand has triumphantly marched around the world, spoiling consumers with amazing products. The company's profit is estimated at $ 5 million.
8
This world famous brand was created by cosmetologist Estee Lauder in 1946. His success story began with four skin care products that instantly found a response in the hearts of the fair sex. The founder believed that every woman can be beautiful, and, creating her own cosmetics, tried to contribute to this. The grand success of the brand shows that women appreciated this concern. Today, the brand's profit reaches 3.7 million dollars, steadily increasing every year.
9 Biore
Among the representatives of other nationalities, the Japanese women had a particularly reverent attitude to cosmetics since ancient times. A vivid confirmation of this is the Japanese geisha with a clothed face. Now Japan produces a wide range of cosmetic products, focused on the needs of consumers from around the world. And I must say, they have achieved great success in this. Revenue from sales of cosmetics company Biore reaches 3.3 million dollars.
10
Ten of the most popular cosmetic brands closes the Japanese company Shiseido. It is considered the fourth among the largest cosmetic companies in the world and one of the oldest. The first step to the emergence of the current giant began with the opening in 1872 of the pharmacy Fukuhar Shiseido. Throughout its history, the company has sought to make everyone beautiful, mentally rich and healthy. Today, its products bring a profit of 2.9 million dollars a year.
Every girl and woman wants to look attractive and young. Of course, this helps her makeup. Women have always loved to try any options, ranging from the ancient recipes of our ancestors, and, ending, the latest innovative developments of cosmetology. Cosmetics, as a rule, are selected individually. After all, it should be suitable in all respects. And all because the skin of women is different and different problems arise with it.
Questions about cosmetics 2017
Girls very often always ask why luxury class cosmetics cost much more than usual? How good is it or natural? On large shelves with cosmetics, you can easily understand which one is elite, because the prices for it will be twice as expensive as the price of ordinary cosmetics.
Elite cosmetics give more and world-famous brand name. If branded manufacturers produce their products for each type of skin, then this should be called a qualitative sign of luxury products. You can take as an example two different creams, one of which costs 300 rubles, and the second 1000 rubles. If you pay attention to the purpose and components, then the first cream is no different from the second, except that the price. Only here there is one feature - almost all of the companies order raw materials from the same suppliers, except that the processing technology is already individual.
Nowadays biotechnologies are very popular, because they create favorable conditions for the development of beneficial microorganisms. And this, in turn, affects the price of products. Most brands carry out tests on cellular structures, and not on animals, because they protect the environment. Some girls also prefer natural cosmetics. After all, it does not contain products of wondrous origin, and there are no synthetic additives. Only here to find real natural cosmetics today is quite difficult. These products are sold in pharmacies or natural food stores.
Loreal
This brand opens the rating of high-quality cosmetics. This French and prestigious brand should be called the most developed in our time. L'Oreal produces not only cosmetics, but also perfumes, as well as products for hair and face care.
Lay
This makeup is a great skin care. This brand is well known for its anti-age, night and moisturizing creams. The main products of the company should be called scrubs, cleansers, sunscreen lotions, decorative cosmetics, perfumes.
MAS
This abbreviation must be deciphered as, the art of makeup. The brand has long managed to recommend itself. Its headquarters is located in New York. The brand has many stores around the world. Best products should be called nail polishes, eyeshadow, blush, mascara, lip gloss and lipstick.
Clinique
Quite a popular company that manufactures beauty products for skin care. The products of this company have always been in demand, it is also recommended by all dermatologists.
Lancome
Another popular brand of cosmetics that came to us from France. He also offers girls a lot of skin care products, as well as decorative cosmetics and perfumes. Lankom should be called one of the best manufacturers of decorative cosmetics. Also here you can find high-quality body care products and face masks.
Dove
The brand produces hair and skin care products; it is also popular. Customers can easily buy first-class color cosmetics, moisturizers, cleansers and many other products at an affordable price. Conditioners and hair shampoos have long been loved not only by the female half, but also by the male.
Maybelin
This company is called one of the leading in the world. Nowadays, it is engaged in sales in more than 120 countries, and its high value. This brand from America has succeeded in manufacturing such products as: eye shadow, lipstick, nail polishes, foundation creams, eyeliner and much more.
freedom
As for the Russian cosmetics, here the rating of the goods is headed by this brand. But among the world rankings, Freedom takes only 8th place.
Faberlic
The company has long been on the market and firmly takes its place. She also collaborates with makeup artists and designers around the world. Scientists help make oxygen cosmetics so that your skin shines like never before. In such products, we can recommend a shower gel and hand cream.
Vivienne sabo
Our rating of world brands of cosmetics is completed by this company, from which the atmosphere of romance comes not only in design, but also in the history of the creation of the company and the shades of the product itself. In every little thing girls will find a little Paris.
